ABOUT US

Who We Are

RetailNext is the global leader in retail analytics, empowering physical retailers worldwide to make smarter, data-driven decisions. Founded in 2007 with a single vision — bring the power of analytics to brick-and-mortar retail — we've grown to serve 560+ retailers across 100+ countries, from iconic global luxury brands to regional specialty chains.

We're retail professionals who happen to build technology, not technologists who happen to serve retail. That difference shows in everything we do — from the accuracy of our sensors to the depth of our customer partnerships, which average over 10 years.

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Founded 2007

Purpose-Built for Retail

The world's first technology company dedicated exclusively to advanced in-store analytics for brick-and-mortar retail.

560+

Retailers Worldwide

From global enterprise chains to regional specialists — trusted by the world's leading retail brands across 100+ countries.

10+

Year Average Partnership

Our customers don't just implement RetailNext — they stay. Long-term partnerships built on accurate data and measurable outcomes.

18+ Years

Retail-Only Focus

Unlike competitors who repurpose technology from other industries, RetailNext has been built exclusively for the complexity of physical retail from day one.

Built for Retail. FROM THE GROUND UP.

RetailNext was founded in 2007 with a clear vision: bring e-commerce-style analytics to physical retail stores. While online retailers enjoyed detailed insights into every customer interaction, brick-and-mortar retailers were making their most consequential decisions — staffing, layout, marketing, loss prevention — based on guesswork. We set out to change that, and we've spent 18 years doing exactly that.

Our Story

The Beginning — 2007

RetailNext was co-founded by Alexei Agratchev and Marlie Liu with a single mission: give physical retailers the same analytical power that e-commerce had always enjoyed. The company pioneered in-store analytics as a dedicated category — the first technology company built exclusively for brick-and-mortar retail. From day one, the focus was singular: accurate, actionable data for the physical store.

Building the Category — 2007-2015

RetailNext grew from a startup into the defining platform for retail analytics, establishing the standard for people counting accuracy, shopper journey analysis, and traffic-based decision-making across enterprise retail networks globally. As the category grew, RetailNext remained its most trusted name — winning the loyalty of leading retail brands who recognized the difference between purpose-built analytics and repurposed technology.

Platform Evolution — 2016-2021

The introduction of the Aurora® sensor marked a step-change in accuracy and capability. RetailNext expanded from traffic counting into a comprehensive intelligence platform — adding behavioral analytics, asset protection, and occupancy management. What began as a single-product company became a full-suite retail intelligence solution, still built exclusively for the complexity of physical retail.

Strengthening the Platform — 2022-2024

RetailNext acquired the Retail Performance division of Ipsos, strengthening its benchmarking capabilities and expanding its data network — giving customers unparalleled context to compare their performance against industry peers. A majority growth investment from Battery Ventures in 2025 then equipped RetailNext to accelerate product innovation, expand its global team, and further develop AI-powered capabilities at the core of the platform's next phase.

The World's Most Trusted Retail Analytics Platform

Trusted by 560+ retailers across 100+ countries, RetailNext operates the industry's most accurate data network and the largest retail benchmark dataset in existence. The platform continues to evolve — with AI-powered capabilities, global partnerships, and a product roadmap built for what physical retail needs next. Eighteen years in, the mission is the same: give every retailer the intelligence they need to compete and thrive.

"To empower every retailer with the intelligence they need to compete, thrive, and deliver exceptional customer experiences."
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Retail Expertise First

We hire retail professionals who understand the industry from the inside. Our team includes former retail operators, store managers, and retail executives who've lived the challenges our platform solves.

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Customer Success

Our customers' success is our success. We're true long-term partners, not just vendors — which is why our average customer partnership exceeds 10 years.

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Continuous Innovation

Never settle. We invest heavily in R&D, evolving our platform with new AI capabilities, integrations, and features driven by real retail needs — not technology trends.

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Data Integrity

Accuracy and reliability are non-negotiable. Retailers depend on our data to make critical decisions — that responsibility demands the highest standards.

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Global Perspective

We serve retailers worldwide with local expertise and global scale — operating across 100+ countries with the infrastructure, partnerships, and domain knowledge to support retailers wherever they operate.

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Impact at Scale

From 10 stores to 10,000, we help retailers of all sizes make better decisions. Our mission is to make enterprise-grade analytics accessible to every retailer who needs it.

Our Leadership

Meet the team leading RetailNext's mission to transform physical retail through data.
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Alexei Agratchev

CEO & Co-Founder

Alexei co-founded RetailNext in 2007, pioneering the world's first technology company dedicated exclusively to advanced in-store analytics for brick-and-mortar retail. Before RetailNext, he spent eight years at Cisco Systems in a number of leadership roles, including as Founder and General Manager of an internal startup within the Cisco Emerging Technologies Group focused on video applications for retail markets. Prior to Cisco, Alexei was a consultant at Accenture's Electronics and High Tech Operating Unit. He holds a Bachelor's degree in International Relations from Claremont McKenna College (Magna Cum Laude) and has completed the Stanford Graduate School of Business Executive Program. Named to Silicon Valley Business Journal's 40 Under 40.

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Marlie Liu

COO & Co-Founder

Marlie co-founded RetailNext alongside Alexei in 2007 and has led operations for nearly two decades, overseeing the deployment of over 100,000 proprietary AI sensor installations worldwide. She leads a team of over 100 employees across operations, growing RetailNext's customer base by 13% and workforce by 8% in recent years. Recognized on Inc. Magazine's Female Founders 250 list.

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Jason Luther

CTO

Jason leads RetailNext's technology organization, overseeing platform architecture, product engineering, and the continued development of the RetailNext Intelligence Platform. He is the executive sponsor of RetailNext's HubSpot CMS migration and internal technology infrastructure initiatives.

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Sergio Gutierrez

CRO

Sergio leads RetailNext's global revenue organization, overseeing sales, partnerships, and go-to-market strategy. He has been with RetailNext since 2017, building the commercial team that serves 560+ retail customers across 100+ countries.

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Andrew Golden

Chief People Officer

Andrew leads RetailNext's People function, overseeing the full employee lifecycle across RetailNext's global workforce. He is responsible for talent acquisition, culture, and organizational development as RetailNext continues to scale.

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Life at RetailNext

RetailNext brings together passionate retail professionals, innovative technologists, and customer success experts who share a common goal: transforming retail through better data. We're a remote-first, globally distributed team operating across 10+ countries — united by a shared belief that physical retail deserves the best analytics in the world.

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AGILITY

Fast-moving and innovative. Ideas become reality quickly. Every team member has direct impact on the product, the company, and the customers we serve.

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EVOLUTION

Continuous learning and growth are core to how we operate. We invest in our people's development and create genuine career growth opportunities across every function.

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IMPACT

Meaningful work at scale. Every day, RetailNext analytics helps the world's leading retailers make better decisions — and the team behind that platform feels that impact directly.

Where We OPERATE.

100

Countries Served

560

Retail Customers Globally

241

Employees Worldwide

Our Offices

  • Campbell, CA, USA (HQ) — 307 Orchard City Drive, Suite 100
  • Dallas (Frisco), TX, USA — 105 King Rd, Suite 300
  • Milton Keynes, United Kingdom — Beech House, Breckland
  • Tokyo, Japan — 1F Otemachi Bldg, 1-6-1 Otemachi, Chiyoda-ku
  • Shanghai, China — 1788 Nanjing West Road, Suite 910
  • Singapore — 435 Orchard Road, 11/F Wisma Atria

Recognition

RetailNext's commitment to accuracy, innovation, and customer outcomes has been recognized by leading industry organizations.
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IoT Breakthrough Award

IoT Connected Retail Application of the Year — IoT Breakthrough Awards

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Best Retail Insights Winner 2025

Vendors in Partnership Awards 2025

We're Always Looking for GREAT PEOPLE.

RetailNext is a remote-first, globally distributed team united by a shared passion for retail and data. If that sounds like you, we'd love to hear from you.

VIEW OPEN POSITIONS

More from RETAILNEXT.
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Our Advantage

See how RetailNext compares to competitors and alternative approaches to retail analytics.

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Customer Stories

Read how 560+ retailers worldwide achieve measurable outcomes with RetailNext.

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Careers

Join a team of retail professionals and technologists building the future of in-store analytics.

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Press

News, announcements, and media resources from RetailNext.

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Partners

Explore our global network of integration and implementation partners.

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