Why RetailNext

Our Advantage

Choosing a retail analytics platform is a long-term commitment. The data you rely on to staff stores, optimise layouts, measure campaigns, and protect assets will only be as good as the platform behind it. RetailNext is the leading retail intelligence platform for physical retail — trusted by 560+ retailers across 100+ countries, with over 18 years of purpose-built innovation and the industry's most accurate data as our foundation.

We don't offer bolt-on analytics adapted from another industry. We built this for retail, for the complexity of enterprise store networks, and for the decisions that matter most to the brands that run them.

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Industry-Leading Accuracy

95–99% people counting accuracy, powered by the AI-driven Aurora® sensor and manually audited at every installation. While competing solutions repurpose security cameras or generic IoT hardware, Aurora® was designed from the ground up for the complexity of retail environments — delivering data you can base critical decisions on with confidence.

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One Platform. Complete Intelligence.

Traffic Analytics, Insights, and Asset Protection in a single, unified system — not three separate vendor relationships to manage. One dataset, one integration, one support relationship. The data that drives your operational, merchandising, and loss prevention decisions all comes from the same source.

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Proven at Enterprise Scale

560+ retailers. 100+ countries. 10+ year average customer partnerships. RetailNext has the deployment track record, the enterprise infrastructure, and the retail domain expertise to operate reliably at global scale — from 10 stores to 10,000.

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The Industry's Largest Benchmark Dataset

Performance data drawn from billions of annual shopper interactions gives RetailNext customers a competitive context that no point solution or build-in-house approach can replicate. Compare your stores against category peers, regional competitors, and seasonal norms — and understand exactly where you stand.

Retail Intelligence Built for Retail.

Not adapted from security technology. Not repurposed from another industry. RetailNext was purpose-built for the physical store — and 18 years of retail-only focus shows in every part of the platform.

FIVE Reasons Retailers CHOOSE RETAILNEXT.

From data accuracy to global scale, every advantage is proven — and every claim is backed by the retailers who depend on it every day.

95–99% Accurate Data You Can Trust

Accurate data isn't a nice-to-have — it's the foundation every downstream decision depends on. RetailNext's Aurora® sensor uses AI-powered computer vision to detect and count people with 95–99% accuracy, with staff exclusion technology ensuring customer-only metrics. Every installation is manually audited. When Macy's, Calvin Klein, and The Container Store base labour scheduling and conversion analysis on RetailNext data, they do so because they trust it.

Manually audited accuracy at every installation — not a claimed average.

From Storefront to Transaction — and Back Again

Most traffic counters tell you how many people walked in. RetailNext tells you what they did next. From storefront passby to entrance, navigation, dwell, engagement, and transaction — Traffic Analytics, Insights, and Asset Protection together give you complete visibility across the customer journey. And RetailNext surfaces those insights when they're still actionable: real-time dashboards, AI-powered staffing predictions, and the Pulse AI chatbot give your teams the intelligence they need in the moment — not in a report the next morning.

Entry to purchase to exit — the only platform that connects all three, in real time.

Cloud-Native Platform, Built for IT

Simple to deploy. Easy to manage. SOC2 Type II compliant. RetailNext's cloud-native architecture was designed to minimise IT overhead — one outbound port, no incoming ports, automatic software updates, centralised management with SSO, and an API that connects to your existing BI tools and data warehouse without custom development.

Average deployment completed in 4–6 weeks from contract signing.

Proven at Enterprise Scale, Globally

560+ retailers. 100+ countries. Deployments spanning flagship city stores to rural convenience formats, single-brand specialty chains to multi-brand conglomerates. RetailNext operates reliably across diverse markets, store formats, regulatory environments, and languages. And our average customer relationship is over 10 years — not because contracts lock them in, but because the platform keeps delivering. We don't sell and disappear. We grow with your business.

560+ retailers across 100+ countries. 10+ year average customer partnerships.

The Power of 1%

A single percentage point improvement in conversion, labour efficiency, or shopper yield creates significant, compounding profitability. RetailNext enables a company-wide conversion culture — from store associates to executive leadership — moving retailers beyond basic traffic counting to the actionable intelligence that drives sustainable competitive advantage.

+40% shopper yield increase — Boggi Milano. $6M additional sales in 7 months — The Vitamin Shoppe.

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Industry-leading accuracy, powered by the Aurora® Sensor

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The Numbers SPEAK FOR THEMSELVES.

RetailNext's track record isn't theoretical. It's documented across 560+ retail deployments on six continents.

560

Retailers globally

RetailNext customer base

100

Countries with active deployments

RetailNext customer base

10

Year average customer partnership

RetailNext customer base

18

Years of retail-only innovation

RetailNext, founded 2007

Read More Customer Stories

We have combined the full suite of data from RetailNext with our operational data from other systems to provide actionable insights to our brand partners at every shop in shop. Not only are we able to provide insights to brands, but the many brands we work with use the data to make more informed decisions about their businesses to improve performance.

Nilesh Khalkho

CEO

Sharaf DG

As we continue to invest in data-driven decision making, having visibility into the in-store customer shopping journey is critical. RetailNext has been a great partner to us, and we believe this level of insight is key to beginning in understanding traffic and shopping patterns in our locations.

Marc Mastronardi

Chief Store Officer

Macy's

Traffic counting has long been considered an ancillary metric at The Container Store due to its unreliability, however, through our partnership with RetailNext it has become a critical metric for labor planning and understanding our true customer conversion.

Matt Evans

Senior Director of Business Insights and Analytics

The Container Store

Ready to See the RETAILNEXT ADVANTAGE?

Talk to our team. We'll show you exactly what RetailNext can do for your business — and why the world's leading retailers choose us over every alternative.

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