Platform

Traffic Analytics

Most retailers are making their most expensive operational decisions — staffing, scheduling, store hours — based on guesswork. RetailNext Traffic Analytics changes that. Powered by the AI-driven Aurora® sensor, it delivers 95–99% accurate foot traffic data and converts it into actionable intelligence that helps you staff smarter, measure true conversion, and improve store performance across your entire network.

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The Power of 1%

Converting just one additional customer out of every hundred creates exponential profitability. Traffic Analytics gives you the accurate data to find that 1% — and act on it.

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Retail Intelligence That Drives What's Next

Purpose-built for physical retail. Real-time dashboards, AI-powered predictions, and POS integration turn foot traffic into strategic advantage.

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Real-Time Data for Strategic Decision Making

Replace assumptions with validated insights — so every decision, from store level to the boardroom, is grounded in reality.

Accuracy that moves the needle.

95–99% accurate people counting, manually audited at every installation. Because a 1% improvement in conversion only means something if the data behind it is right.

Built for the decisions THAT DRIVE YOUR STORES.

Traffic Analytics gives every team the data they need — from the store floor to the boardroom.
No guesswork. No silos.

Turn More Browsers Into Buyers.

Most retailers think they know their conversion rate. Most are wrong — because without accurate traffic data, the denominator is a guess. Traffic Analytics connects real visitor counts to your POS data, giving you a true conversion rate you can act on and benchmark against.

  • Connect foot traffic to transaction data for true conversion rate analysis
  • Identify which stores, days, and dayparts are winning — and which are losing
  • Benchmark conversion across your portfolio and against industry peers
  • Surface conversion opportunities before they become missed sales

Right-Staff Every Store, Every Shift.

Overstaffing during quiet periods and understaffing when it counts — both cost you. Traffic Analytics uses AI-powered predictions to match your labour to actual and forecast traffic patterns, so every schedule is a data-driven decision, not a gut call.

  • AI-powered staffing recommendations based on predicted traffic trends
  • Reduce labour costs by aligning headcount to actual customer demand
  • Interaction rate analytics to understand service engagements and compliance
  • Maintain or improve customer experience standards while reducing payroll waste

Know Which Stores Are Winning — and Why.

Traffic-normalised metrics reveal what raw sales figures hide. Traffic Analytics lets you compare conversion rates, capture rates, and performance trends across your entire portfolio — so you can identify your top performers, understand what they're doing differently, and replicate it.

  • Compare traffic, conversion, and yield metrics across your store network
  • Identify top and bottom performers with normalised, apples-to-apples data
  • Access the Benchmarks dashboard to compare against industry peers
  • Turn performance visibility into accountability at every level of the business

Plan Ahead With Confidence.

Reactive retail is expensive retail. Traffic Analytics uses historical patterns and AI-powered predictions to give your teams advance visibility into what's coming — so you can plan staffing, promotions, and operations before the demand arrives.

  • AI-powered traffic predictions based on historical patterns and seasonal trends
  • Plan staffing and resources for peak periods, promotions, and events
  • Passby analytics to optimise storefront capture rates ahead of key trading periods
  • Occupancy monitoring for compliance, safety, and capacity planning
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Powered by the Aurora® Sensor

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The POWER OF 1%.

A single percentage point improvement in conversion, labor efficiency, or shopper yield creates measurable, compounding profitability. Here's what that looks like in practice.

40

Shopper yield increase

Boggi Milano

6

Additional sales in 7 months

The Vitamin Shoppe

10

Conversion increase

Camper

Read More Customer Stories
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Traffic counting has long been considered an ancillary metric at The Container Store due to its unreliability, however, through our partnership with RetailNext it has become a critical metric for labor planning and understanding our true customer conversion.
Matt Evans
the-container-store-1

Ready to Find Your 1%?

Talk to our team. We'll show you exactly what RetailNext Traffic Analytics can accomplish for your business.

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Common Questions